There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that.
That proposal or email you wrote must now compete for attention with Facebook and the Huffington Post. Here’s how to compete more effectively, and why you’re not doing it already.
1 Write shorter.
Why it matters. Readers are impatient and will give up on your blog post, email, or document before you’ve made your point. Every extra word makes readers antsy.
Why you write long. It’s far easier to type than to edit. So people just keep adding things.
How to fix it. Edit. Delete your “warming up” text and start with the main point. Cull extraneous detail and repetition. Work…
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